Wellcome, I’m Cristian
Lead Functional, Product Definition & Product Discovery based in Barcelona
I make complex problems understandable and turn them into clear product decisions and solutions that work.
My background in Product Design, Discovery and Research allows me to work across business, operations, technology and user needs — defining products, challenging assumptions, shaping complex processes and aligning cross-functional teams from discovery to implementation.
my journey
Visual Design → Digital → UX/Product Design → Discovery → Product Definition
From Visual Design to Product Definition and Problem-Solving
I started my career in visual and print communication, later moving into digital products and web design as the industry evolved.
Since 2019, I have focused on Product Design, progressively moving beyond interface design towards understanding complex problems, defining products and processes, and helping teams turn them into viable solutions.
My experience spans Product Discovery, User Research, Process Definition, Prototyping and Validation, working closely with product, business and technology teams. This has allowed me to develop a hands-on approach while increasingly taking responsibility for product decisions, scope, workflows and stakeholder alignment.
Here’s a selection of my most recent roles and projects:
2023 (Interactius) - current (Capitole)
Product Definition · Complex Operations · Retail & Logistics
3+ years working as an embedded Product Designer within Mango’s product teams, defining and evolving internal tools used across its international store and distribution network.
- Product definition and discovery for complex physical + digital processes.
- Scope, MVP/MMF and roadmap decisions together with Product Owners.
- Workshops and alignment between business, operations, product and technology.
- Research and validation with store and warehouse staff.
- Functional definition and hands-on collaboration with Android, Front and Back-end teams.
935 stores · 120 markets · 13,000 potential users · 5 Global Logistic Centers
Oct 2022 - Oct 2023 (Interactius)
Senior UX Designer
UX/Product Design for Mediacoach, a data-analysis suite used by technical teams across LALIGA’s first and second divisions.
- Definition of complex data-driven workflows and product functionality.
- Functional specification of states, rules, interactions, logic, errors, permissions and roles.
- Design across desktop, iPad and mobile. 4 different products
- High/low-fidelity prototyping to communicate and validate solutions.
- Detailed documentation and direct collaboration with development teams.
42 footbal teams 1st & 2nd Division · +500 coaches & analysts staff
Jan - Oct 2022 (Interactius)
Research Lead & UX Designer
UX and Research Lead working on a 100% digital mortgage journey
- Heuristic analysis and qualitative research.
- Moderated and unmoderated testing with UserZoom.
- Quantitative analysis of entry points, drop-offs and conversion.
- Translating research findings into product changes.
- Research guidance and methodology across UX teams.
Users across Spain, UK and Mexico
2024
Teacher — Prototyping & Digital Prototyping
- Led hands-on sessions on prototyping and digital prototyping, combining methodology with practical exercises.
- Taught techniques for exploration, evaluation and communication of product ideas.
- Trained students prototyping workflows applied to real-world product scenarios.
- Mentored students throughout the practical exercises, providing feedback on their approach and solutions.
2016-21 freelance
Product Designer · UX/UI · Project Management
- Took on product ownership responsibilities, managing project scopes, priorities, and stakeholder communication from discovery to delivery
- Collaborated with clients, agencies, publishers and developers
- Created wireframes, interactive prototypes, and high-fidelity UI
- Delivered solutions across diverse industries: pharma, food, services, banking, public health...
Earlier background
Visual Design & Digital Communication
Before transitioning fully into Product Design, I built a strong foundation in visual design, web development and digital communication.
As an Art Director and Visual Designer, I designed responsive websites and digital campaigns, working with HTML5, CSS3 and Bootstrap, particularly in the health sector.
I also worked across content creation, social media, CMS/CRM and brand communication, alongside earlier experience in graphic design, editorial design and event promotion.
recent
Study cases
As mentioned, I have contributed to UX/UI design, design systems, and user experience improvements across multiple platforms for startups and corporate environments. Below are three of my most recent case studies
contact
Please don’t hesitate to reach out if you would like to have some more information. I will do my best to respond to you in a timely manner. ¡Thank you!