Wellcome, I’m Cristian
Lead Functional, Product Definition & Product Discovery based in Barcelona
I make complex problems understandable and turn them into clear product decisions and solutions that work.
My background in Product Design, Discovery and Research allows me to work across business, operations, technology and user needs — defining products, challenging assumptions, shaping complex processes and aligning cross-functional teams from discovery to implementation.
my journey
Visual Design → Digital → UX/Product Design → Discovery → Product Definition
From Visual Design to Product Definition and Problem-Solving
I started my career in visual and print communication, later moving into digital products and web design as the industry evolved.
Since 2019, I have focused on Product Design, progressively moving beyond interface design towards understanding complex problems, defining products and processes, and helping teams turn them into viable solutions.
My experience spans Product Discovery, User Research, Process Definition, Prototyping and Validation, working closely with product, business and technology teams. This has allowed me to develop a hands-on approach while increasingly taking responsibility for product decisions, scope, workflows and stakeholder alignment.
Here’s a selection of my most recent roles and projects:
2023 (Interactius) - current (Capitole)
Product Definition · Complex Operations · Retail & Logistics
3+ years working as an embedded Product Designer within Mango’s product teams, defining and evolving internal tools used across its international store and distribution network.
- Product definition and discovery for complex physical + digital processes.
- Scope, MVP/MMF and roadmap decisions together with Product Owners.
- Workshops and alignment between business, operations, product and technology.
- Research and validation with store and warehouse staff.
- Functional definition and hands-on collaboration with Android, Front and Back-end teams.
935 stores · 120 markets · 13,000 potential users · 5 Global Logistic Centers
Oct 2022 - Oct 2023 (Interactius)
Senior UX Designer
3+ years working as an embedded Product Designer within Mango’s product teams, defining and evolving internal tools used across its international store and distribution network.
- Definition of complex data-driven workflows and product functionality.
- Functional specification of states, rules, interactions, logic, errors, permissions and roles.
- Design across desktop, iPad and mobile. 4 different products
- High/low-fidelity prototyping to communicate and validate solutions.
- Detailed documentation and direct collaboration with development teams.
42 footbal teams 1st & 2nd Division · +500 coaches & analysts staff
2021-22 (Interactius)
Research Lead & UX Designer
UX and Research Lead working on a 100% digital mortgage journey
- Heuristic analysis and qualitative research.
- Moderated and unmoderated testing with UserZoom.
- Quantitative analysis of entry points, drop-offs and conversion.
- Translating research findings into product changes.
- Research guidance and methodology across UX teams.
Users across Spain, UK and Mexico
2024
Teacher at K-school UX/UI Master
- Led hands-on sessions on prototyping and digital prototyping
- Taught techniques for exploration, evaluation, communication, and solution-building through practical exercises
- Trained students in using industry-standard tools like Figma
- Mentored students on applying best practices to real-world products
2016-21 freelance
Visual/UX/UI Designer & PM
- Took on product ownership responsibilities, managing project scopes, priorities, and stakeholder communication from discovery to delivery
- Collaborated with clients, agencies, publishers and developers
- Created wireframes, interactive prototypes, and high-fidelity UI
- Delivered solutions across diverse industries: pharma, food, services, banking, public health...
Before transitioning into UX, I built a solid foundation in visual design, web development, and digital communication. As an Art Director and Visual Designer, I created responsive websites using HTML5, CSS3, and Bootstrap for digital campaigns in the health sectors.
I also led projects involving web content creation, social media strategy, CMS/CRM management, and brand messaging. My background includes roles in graphic design, editorial layout, and event promotion
recent
Study cases
As mentioned, I have contributed to UX/UI design, design systems, and user experience improvements across multiple platforms for startups and corporate environments. Below are three of my most recent case studies
contact
Please don’t hesitate to reach out if you would like to have some more information. I will do my best to respond to you in a timely manner. ¡Thank you!