I define myself as a highly creative, curious and multi skilled Product Designer
Over the years, I’ve gathered experience in entrepreneurship, HCD thinking, product definition, research and UX/UI design. Using that experience, I’ve developed a deep understanding of the customer journey and product lifecycle, to be applied through models, visualizations, prototypes and requirements, on cross-functional teams.
my journey
From graphic designer
to become a problem solving
UX professional
I began working in visual design almost 20 years ago, initially focusing on printed communication. A few years later due the market evolution, I transitioned to digital products and web design.
Since 2019, I had been exclusively focused on User Experience projects, conducting research stages, quantitative and qualitative testing processes, and defining B2B/B2C digital products.
In that direction, I had developed different HCD roles for start ups, agencies, companies as a freelance and in house projects for Cinesa, Werther’s, Estrella Damm, Banc Sabadell, Mediapro or Mango and many others.
more experience
Teacher at Master UX/UI
2024 – Prototyping and Digital Prototyping sessions
I taught sessions of prototyping through iterative processes by exploration, evaluation, communication, definition, and solution-building to reach the learning objective: apply tools both in the master’s project and in future professional contexts.
my daily tools
Technology
how I work
Processes and skills
Research Methodologies
Understanding when and how to apply each: interviews, surveys, usability testing and others
Data Analysis
Identifying patterns, trends, and key insights from qualitative and quantitative data sources
Empathy and Communication
Adopting user perspectives, motivations, pain points… and presenting findings clearly
User-Centered Design
Ensuring that products and interfaces are intuitive, efficient, and accesible to use
Prototyping Tools
Creating wireframes, design mockups and low/high-fidelity interactive prototypes
Information Architecture
Organizing information effectively, creating sitemaps, user flows, and navigation systems
Agile Methodologies
Working in sprints, stand-ups, sprint reviews and facilitating retrospective sessions
Project Management
Defining and managing UX projects, prioritizing tasks, and deliveries deadlines
Collaboration
Working with cross-functional teams including designers, developers and stakeholders.
let’s connect
Please don’t hesitate to reach out if you would like to have some more information. I will do my best to respond to you in a timely manner. Thanks!